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CraftsBridge (I) Pvt. Ltd.

CraftsBridge (I) Pvt. Ltd. is a Pune based cross channel designs, manufacturing and marketing organization dedicated to the handicrafts industry of India. It is working with a mission to be a bridge between customers worldwide and crafts persons, designers, bulk buyers, researchers and others that form this community.

CB wishes to leverage “industry best practices and web technology” in sourcing, quality, design and marketing to benefit customers and producers.

Products and Services

CraftsBridge offers premium, contemporary designer Handicrafts products in various categories. CraftsBridge is also providing ‘made to order’ customized products and designer services for the corporate gift market. In addition, CraftsBridge sells a wide range of crafts and designer ware sourced directly from artisans, bulk suppliers and NGOs from different regions across India.

CraftsBridge primarily deals in collectibles (artifacts, paintings, sculptures, office accessories, gift articles etc.), Home Furnishing (furnishings, furniture, decorative, garden accessories, lighting etc.) Personal Accessories (apparel, jewelry etc.)

Key Resource Persons

Ms. Shibani Jain, Chief Executive and promoter of the organization, is a graduate from National Institute of Design, Ahmedabad. NID is one of the premier design institutes of the country. Shibani left Tata Interactive Systems (TIS) as head of its design department to start CraftsBridge.

USP

Crafts Bridge creates value both at the product and the market level. Providing cutting edge design inputs to handicrafts workers and maintaining high quality specs on the product end, while simultaneously identifying and developing a growing market for its products in the corporate world is the true differentiation for Crafts Bridge.

Impact

Craftsbridge (I) Private Limited is operating in a sector that holds huge potential for rural India, but has failed to translate into reality.

As per estimates, more than 6 million village people are associated with the handicrafts sector. They represent traditional skills that command lot of respect in market place, but have failed to benefit the artisan. Crafts Bridge is a motivated initiative that adds value both at artisan level as well at the market level. The company creates twin benefit by improving the quality of production at artisan level by introducing training, quality considerations, sharing information on international color, designs and tastes and finally improving the returns to the artisan. It has also identified and created value added markets like Corporate that provide better margins for Crafts Bridge as well as the Artisan.

The company has shown excellent growth since inception and is growing at a rapid pace.

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